Drink DirectWhere can Canadian producers ship direct?
The trusted, plain-language record of how every province is changing direct-to-consumer alcohol shipping. Sourced, dated, and honest about what's still unknown.
What this tracker is
A plain-language read on a fast-moving, province-by-province regulatory landscape, built from primary government and regulator sources.
What DTC alcohol means
Direct-to-consumer (DTC) alcohol sales let a brewery, winery, cidery, or distillery ship its products straight to a consumer in another province, without going through the provincial liquor board as an intermediary. Historically this was heavily restricted between provinces.
Why this matters
Starting in 2024–2026, a new wave of bilateral and multilateral agreements expanded interprovincial DTC sales (Manitoba already allowed all-alcohol DTC unilaterally since 2018, and BC allowed qualifying Canadian wine inbound earlier too). The rules differ by province, by product, and by whether cross-selling is allowed, and they're still changing.
Who this is for
Primarily brewery, winery, and distillery owners determining where they can legally sell direct. Also industry professionals and consumers who want to know where they can legally buy direct from a producer in another province.
Help shape the software that you actually need
We're mapping Canada's new interprovincial DTC rules and figuring out what software would genuinely help breweries, wineries, cideries, and distilleries sell across provinces. We're also interested in the broader challenges of running your business, whether or not interprovincial sales are part of your plans. Tell us where you're stuck and we'll follow up directly, either to grab 15 minutes on a call or trade a few emails, whatever's easier for you.
- Free, and no spam. This isn't our legislative-update list, just messages about how we can help and what we end up building
- If we build something, you'll hear about progress first and get invited to test it before it's public. Opt out any time
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