Drink DirectNew Brunswick Direct-to-Consumer Alcohol Sales
Active frameworkNot legal advice. This is a plain-language summary of New Brunswick's published rules, drawn from the sources listed here and last checked 2026-07-29. Since requirements can change, always check with the provincial liquor regulator before shipping or ordering alcohol.
Full disclaimerViewing as
Overview
New Brunswick lets residents order beer, wine, and spirits directly from an authorized producer in another participating province. There are no markups, no extra fees, and no additional administration on New Brunswick's end, the simplest setup among the nine signing provinces. New Brunswick also got here first: it opened its own direct-to-consumer sales in August 2025, about a year before the CFTA Operating Agreement this page is mostly built around. New Brunswick has a separate Free Trade Within Canada Act too, effective July 1, 2026, a broader law recognizing other provinces' rules for goods and services generally. That Act works through the Canadian Mutual Recognition Agreement, which specifically excludes alcohol, so the DTC alcohol rules below come from the CFTA agreement, not the FTWCA.
Viewing as
For consumers
If you live in New Brunswick, you can order beer, wine, or spirits directly from an authorized producer in another participating province. There's no special registration to receive a shipment. You do need to meet New Brunswick's legal drinking age of 19, and be prepared to show ID when the order arrives. Orders come either straight from the producer or through a third-party shipper.
For producers
If you're a New Brunswick brewery selling out of province, you need a Manufacturer's Licence under the Liquor Control Act and General Regulation 84-265.
If you're based in another participating province and want to sell into New Brunswick, there's no separate DTC authorization to apply for.
Cross-selling is allowed too, so you can ship alcohol you didn't manufacture yourself, as long as you hold a valid Manufacturer's Authorization.
Worth flagging: we couldn't find a dedicated ANBL direct-to-consumer program page. Given no authorization is required for incoming producers, that may simply be why there's nothing to publish, but we'd confirm directly with ANBL if you're relying on this.
Frequently asked questions
Can an out-of-province brewery ship beer directly to New Brunswick customers?
Yes, as long as you're properly licensed in a participating province and your products qualify under the shared framework.
Does an out-of-province producer need ANBL approval for DTC shipping?
No. New Brunswick's own guidance describes access without a separate authorization or extra administration. You still need to comply with your home licence and New Brunswick's ordinary laws.
Does New Brunswick charge a special markup or fee on DTC sales?
No. New Brunswick's DTC process has no markups, fees, or extra administration. Ordinary taxes and other legal obligations still apply as usual.
Can I sell beer to New Brunswick through my own online store?
Yes, as long as you and your products are eligible and your ordering and delivery process meets the applicable rules.
Can a marketplace sell multiple Canadian alcohol brands into New Brunswick?
New Brunswick permits cross-selling in principle, but the seller still needs to be legally authorized to sell every product involved. Confirm the structure before launching a multi-producer marketplace.
Can I order alcohol from another province and have it shipped to New Brunswick?
Yes, eligible producers in participating provinces can ship directly for personal use. Confirm on the producer's site that it serves New Brunswick.
Can I order craft beer directly from a Canadian brewery in New Brunswick?
Yes, when the brewery qualifies and offers New Brunswick as a delivery destination.
Can I order wine, cider, and spirits from another province in New Brunswick?
Yes, those categories can all qualify when purchased from an eligible producer for personal use.
Does a product need to be listed by ANBL before I can order it directly?
No. The DTC route is separate from regular ANBL retail listing, so an eligible product doesn't need to be stocked in ANBL stores first.
Do I need to show ID for an alcohol delivery in New Brunswick?
Yes. You need to be at least 19, and you should expect age verification when the order arrives.