Drink DirectQuebec Direct-to-Consumer Alcohol Sales
Signed MOU, not yet in Operating AgreementNot legal advice. This is a plain-language summary of Quebec's published rules, drawn from the sources listed here and last checked 2026-07-24. Since requirements can change, always check with the provincial liquor regulator before shipping or ordering alcohol.
Full disclaimerOverview
Quebec signed the 2025 memorandum of understanding committing to reduce interprovincial alcohol trade barriers, but is not yet a Party to the July 2026 CFTA Operating Agreement. Per the CFTA's own press release on the signing, Quebec is "in the process of establishing the necessary infrastructure," aiming to sign later. No Quebec-specific DTC framework has been confirmed yet.
Frequently asked questions
Can an out-of-province brewery ship beer directly to Quebec customers?
No. Quebec doesn't have a general producer-to-consumer program running yet, so the 2026 multilateral agreement isn't permission to ship into Quebec.
When will Quebec allow direct alcohol shipping from other provinces?
No firm launch date has been published. Follow official Quebec and SAQ updates rather than assuming a date.
Can a Canadian producer use SAQ private import instead of DTC shipping?
SAQ's private-import process can offer a route for some products, but it isn't direct-to-consumer fulfillment. The SAQ stays involved in the purchase itself.
Can a Quebec brewery ship beer directly to customers in another province?
Possibly, through that province's own existing route, but Quebec producers aren't automatically covered by the 2026 agreement. Confirm eligibility with each destination directly.