British Columbia and Alberta sign the first DTC wine agreement

British Columbia and Alberta sign a reciprocal agreement letting licensed wineries in each province ship wine directly to residents of the other. It's the first province-to-province direct-to-consumer deal in Canada to cover real, operating trade rather than a statement of intent — though it applies to wine only, with beer and spirits excluded until British Columbia's later commitment to full coverage.

The agreement doesn't take effect immediately; it takes until January 2025 for the program to actually start accepting orders (see below). Even so, it becomes the template every later bilateral and multilateral DTC deal on this timeline follows.