Drink DirectCA

Canada's first live DTC program opens (BC–Alberta wine)

VerifiedEvent date: January 6, 2025Sources: 2

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Not legal advice. This is a plain-language account of a regulatory event, drawn from the sources listed here. Rules can change — always check with the relevant provincial liquor regulator before shipping or ordering alcohol.

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Six months after British Columbia and Alberta signed their wine agreement, AGLC — Alberta's liquor regulator — signs off on the operational details, and the program starts accepting real orders. It's the first interprovincial direct-to-consumer alcohol sale in Canada to actually happen, rather than just be announced.

The program stays wine-only and one-directional (BC to Alberta), but its registration-and-remittance structure becomes the model every multi-province and all-alcohol deal on this timeline borrows from over the following two years.