Drink DirectCA

Provinces sign a multilateral DTC memorandum of understanding

VerifiedEvent date: July 2025Sources: 4

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Not legal advice. This is a plain-language account of a regulatory event, drawn from the sources listed here. Rules can change — always check with the relevant provincial liquor regulator before shipping or ordering alcohol.

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Building on the First Ministers' March commitment, a group of provinces sign a formal memorandum of understanding, setting a shared — but non-binding — target: get interprovincial direct-to-consumer alcohol sales running nationally by May 2026. Newfoundland and Labrador, initially a holdout, signs on that August, bringing the group to eleven of thirteen provinces and territories.

The MOU creates no legal obligations on its own. It's the political groundwork that the CFTA Operating Agreement turns into a real, if still non-binding, framework the following July.