Nine provinces sign the CFTA DTC Operating Agreement

Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, and Saskatchewan sign the Operating Agreement on Direct-to-Consumer Sales of Alcoholic Beverages under the Canadian Free Trade Agreement — the most comprehensive DTC deal to date, covering nine of thirteen provinces and territories at once.

The agreement itself is not legally binding and creates no enforceable rights. Signing it doesn't make shipping legal on its own: each signatory still has to put it into effect through its own legislation and licensing, and every province's existing rules on drinking age, pricing, fees, and taxes continue to apply regardless. British Columbia is a Party but commits to a slower rollout, targeting full all-product coverage by February 2027 (see below). Newfoundland and Labrador, alone among signatories, does not permit cross-selling, so a seller there may only ship what it manufactured itself.